Ivan Reyes

Your Guerilla Marketing Arsenal

Ivan — Thu, 28 Jan 2010 01:24:49 +0000

I found this list from a page I clipped out of a magazine. It ends on item 198 so it may not be a complete list. Also I don’t know how old the list is. It doesn’t seem to have any social media mentions. I thought I’d share it here.

You don’t need to use all of these weapons, but you do need to know about them. Some
have to do with media or information, others have to do with your company’s attributes
and you and your staff’s actions and attitudes. Experiment with several. Analyze how
well each weapon fares, then ruthlessly cut those that aren’t proving their worth.

A marketing plan
A marketing calendar
Identity
Business cards
Stationery
Personal letters
Telephone marketing
A toll-free number
A vanity phone number
The Yellow Pages
Postcards
Postcard decks
Classified ads
Per-order and per-inquiry advertising
Free ads in shoppers
Circulars and fliers
Community bulletin boards
Movie ads
Outside signs
Street banners
A window display
Inside signs
Posters
Canvassing
Door hangers
An elevator pitch
A value story
Back-end sales
Letters of recommendation
Attendance at trade shows
Advertising
Direct mail
Newspaper ads
Radio spots
Magazine ads
Billboards
TV commercials
A computer
A printer or fax machine
Chat rooms
Forums
Internet bulletin boards
List building
Personalized e-mail
An e-mail signature
Canned e-mail
Bulk e-mall
Audio and video postcards
A domain name
A website
A landing page
A merchant account
A shopping cart
Autoresponders
A search engine ranking
Electronic brochures
RSS feeds
Blogs
Podcasting
A personal e-zine
Ads in other e-zines
E-books
Content provision
Webinars
Joint ventures
Word-of-mouse
Viral marketing
eBay and other auction sites
Click analyzers
Pay-per-click ads
Search engine keywords
Google AdWords
Sponsored links
Reciprocal link exchanges
Banner exchanges
Web conversion rates
Knowledge of your market
Research studies
Specific customer data
Case studies
Sharing
Brochures
Catalogs
Business directories
Public service announcements
A newsletter
Speeches
Free consultations
Free demonstrations
free seminars
Articles
Columns
Writing a book
Publishing-on-demand
Workshops
Teleseminars
Infomercials
Constant learning
Marketing insight
Yourself
Your employees and reps
A designated guerrilla
Employee attire
Your social demeanor
Your target audience
Your circle of influence
Your contact time with customers
How you say “hello” and “goodbye”
Your teaching ability
Stories
Sales training
Use of downtime
Networking
Professional titles
Affiliate marketing
Media contacts
A-list customers
Your core story
A sense of urgency
Limited-time or quantity offers
A call to action
Satisfied customers
A benefits list
Competitive advantages
Gifts
Ability to take action
PR
Fusion marketing
Barter
Word-of-mouth
Buzz
Community involvement
Club and association memberships
Free directory listings
A trade show booth
Special events
A name tag at events
Luxury box at events
Gift certificates
Audio-visual aids
Flip charts
Reprints and blowups
Coupons
A free-trial offer
Guarantees
Contests and sweepstakes
Baking or crafts ability
Lead buying
Follow-up
A tracking plan
Marketing-on-hold
Branded entertainment
Product placement
Being a radio talk show guest
Being a TV talk show guest
Subliminal marketing
A proper view of marketing
Brand-name awareness
Intelligent positioning
Attention to detail
A name
A theme line
Writing ability
Copywriting ability
Headline copy talent
Location
Hours of operation
Days of operation
Credit card acceptance
financing availability
Credibility
Reputation
Efficiency
Quality
Service
Selection
Price
Upgrade opportunities
Referral program
Spying
Testimonials
Extra value
Adopting a noble cause
Easy to do business with
Honest interest in people
Telephone demeanor
Passion and enthusiasm
Sensitivity
Patience
Flexibility
Generosity
Self-confidence
Neatness
Aggressiveness
Competitiveness
High energy
Speed
Focus

Lusine – Two Dots and Ask You – Cool videos!

Ivan — Mon, 25 Jan 2010 01:22:59 +0000

This video was directed by Britta Johnson.

Letterhead for Sports Center 14 W. State St. in Savannah

Ivan — Fri, 22 Jan 2010 20:20:40 +0000

This beautiful letterhead was found in the “library/office” of the Sports Center 14 W. State Street in Savannah, GA. I love the text from the footer “Billiards – Snooker – Pocket Pool” and the phone number 4-2525. (Shows how old this is, only 5 digits!) I was lucky to inhabit this building from 1989 – 1996. I am going to submit this to Letterheady a neat blog about interesting letterhead.

Purple Prose – Amethyst

Ivan — Fri, 22 Jan 2010 04:44:51 +0000

In the early 90s I would host live shows at Standard (my record store). I would receive a number of press kits from bands that were on tour. I always looked forward to getting the mail and seeing what these bands would write in their bios. There was a feature in some indie music magazine (the name eludes me right now) called “Purple Prose”. It would feature the best of these horrendous bios. It was one of my favorite features in that magazine.

Amethysts’ bio was one I received that was so particularly horribly that I’ve kept it all of these years. I now share it with you.
This picture cracks me up! What are they looking at??!!

I wish that I had kept their demo.

The Concept:

Amethyst is not only a musical group, it is a philosophy. An ideal composed of five unique artists whose sole desire is to create music that is not only audibly pleasurable, but also fulfilling to perform- music that stretches the boundaries of creativity, abandoning the typical and cliche. Wearing their influences upon their sleeves, they transcend the scope of their contemporaries, creating a kaleidoscope of classical, jazz, caribbean, East Indian, and hard rock styles, without compromising for the commercial mainstream. Coupled with provocative lyrics and enchanting melodies, Amethyst makes their philosophy a reality by creating something that is truly unique.

MakerBot’s Cupcake CNC is the Altair 8800 of 3-D Printers

Ivan — Thu, 14 Jan 2010 07:28:55 +0000

$750 for this kit is great! This is the Altair 8800 of 3D printers. This technology will accelerate twice as fast as computers have. 35 years from the Altair 8800 2 MHz (each instruction takes 4 clock cycles) with 256 bytes of RAM to the 8 core Mac Pro Tower with 32GB of RAM / 2.93GHz processors / 64 bit OS. I can’t wait to see what these printers will be capable of in 10 years.

Altair Emulator

8008135 on the G4 Glide video – fo’ 3722145

Ivan — Thu, 07 Jan 2010 15:07:44 +0000

Glide OS looks interesting. I will have to give it a go soon.
I tried the Google Chrome OS but found it a bit slow even with lots of RAM thrown at it. I hope it is a bit more responsive on actual hardware (over the virtual box i had it running on).
While watching the G4 video video for Glide I almost spit out my coffee on this screen below. Juvenile and nerdy always makes me laugh.

Here is the full video ( What a horrible still!)

Game Trailers – E3 2010 – Web Tools

On to the Next One – New Jay-Z Video

Ivan — Mon, 04 Jan 2010 01:28:51 +0000

This video is awesome! It looks like it was directed by Mark Romanek, one of my favorite music video directors.
Although I can’t find out who the actual director is. Romanek worked with Jay-Z on the video for “99 Problems”. Here is an article on that colaboration.
The Damien Hirst Diamond skull ( For The Love of God ) getting paint ( or is it BLOOD!!!) poured on it is hilarious! ( obviously a rhinestone rip off ) . All the chatter of Jay-Z being a devil worshipper and a member of the Illuminati is also hilarious.

Jay-Z and Mark Romanek – 99 Problems

First Avatar Picture fun – Heading towards the Uncanny Valley?

Ivan — Mon, 17 Aug 2009 17:35:40 +0000

My friends Jason Bratton (luckyfish.tv) and Scott Schroeder (psyche-digital.tv) just sent me these PhotoShopped pictures they made from the first official still of James Camron’s Avatar. They are hilarious. The top one is the original. We are all very excited about the movie but as Jason said in his email to me “I think the (photoshopped) responses express the anxiety we both feel from the initial image.” Please don’t suck Avatar.

James Cameron Discusses Avatar’s Uncanny Valley

The Uncanny Valley

My 1337 H4×0r sk111z have Pwned Wolfram Alpha!

Ivan — Sat, 16 May 2009 03:09:41 +0000

Low brow Mad Magazine tribute show in East Atlanta

Ivan — Wed, 15 Apr 2009 00:20:01 +0000

Que me worry?

I scored this sweet rendition of a Dia De Los Muertos Alfred E. Neuman at the Mad Magazine tribute show in East Atlanta last weekend. The Gallery in East Atlanta hosts great low brow group shows regularly in EAV (East Atlanta Village). The latest of these tackles one of my favorite retro memories, Mad Magazine. More Pictures after the Link.

Chainsaw Chuck Spy vs. Spy

This Spy Vs. Spy by Chainsaw Chuck was my favorite piece. He has a MySpace page with his art and a site with t-shirts called Mad Tiki, but I’d like to see more of his canvases.

These other Spy Vs. Spy pieces by Big Toe where great also.

a shot of the gallery space.