Your Guerilla Marketing Arsenal

I found this list from a page I clipped out of a magazine. It ends on item 198 so it may not be a complete list. Also I don't know how old the list is. It doesn't seem to have any social media mentions. I thought I'd share it here.

You don't need to use all of these weapons, but you do need to know about them. Some have to do with media or information, others have to do with your company's attributes and you and your staff's actions and attitudes. Experiment with several. Analyze how well each weapon fares, then ruthlessly cut those that aren't proving their worth.

A marketing plan
A marketing calendar
Identity
Business cards
Stationery
Personal letters
Telephone marketing
A toll-free number
A vanity phone number
The Yellow Pages
Postcards
Postcard decks
Classified ads
Per-order and per-inquiry advertising
Free ads in shoppers
Circulars and fliers
Community bulletin boards
Movie ads
Outside signs
Street banners
A window display
Inside signs
Posters
Canvassing
Door hangers
An elevator pitch
A value story
Back-end sales
Letters of recommendation
Attendance at trade shows
Advertising
Direct mail
Newspaper ads
Radio spots
Magazine ads
Billboards
TV commercials
A computer
A printer or fax machine
Chat rooms
Forums
Internet bulletin boards
List building
Personalized e-mail
An e-mail signature
Canned e-mail
Bulk e-mall
Audio and video postcards
A domain name
A website
A landing page
A merchant account
A shopping cart
Autoresponders
A search engine ranking
Electronic brochures
RSS feeds
Blogs
Podcasting
A personal e-zine
Ads in other e-zines
E-books
Content provision
Webinars
Joint ventures
Word-of-mouse
Viral marketing
eBay and other auction sites
Click analyzers
Pay-per-click ads
Search engine keywords
Google AdWords
Sponsored links
Reciprocal link exchanges
Banner exchanges
Web conversion rates
Knowledge of your market
Research studies
Specific customer data
Case studies
Sharing
Brochures
Catalogs
Business directories
Public service announcements
A newsletter
Speeches
Free consultations
Free demonstrations
free seminars
Articles
Columns
Writing a book
Publishing-on-demand
Workshops
Teleseminars
Infomercials
Constant learning
Marketing insight
Yourself
Your employees and reps
A designated guerrilla
Employee attire
Your social demeanor
Your target audience
Your circle of influence
Your contact time with customers
How you say "hello" and "goodbye"
Your teaching ability
Stories
Sales training
Use of downtime
Networking
Professional titles
Affiliate marketing
Media contacts
A-list customers
Your core story
A sense of urgency
Limited-time or quantity offers
A call to action
Satisfied customers
A benefits list
Competitive advantages
Gifts
Ability to take action
PR
Fusion marketing
Barter
Word-of-mouth
Buzz
Community involvement
Club and association memberships
Free directory listings
A trade show booth
Special events
A name tag at events
Luxury box at events
Gift certificates
Audio-visual aids
Flip charts
Reprints and blowups
Coupons
A free-trial offer
Guarantees
Contests and sweepstakes
Baking or crafts ability
Lead buying
Follow-up
A tracking plan
Marketing-on-hold
Branded entertainment
Product placement
Being a radio talk show guest
Being a TV talk show guest
Subliminal marketing
A proper view of marketing
Brand-name awareness
Intelligent positioning
Attention to detail
A name
A theme line
Writing ability
Copywriting ability
Headline copy talent
Location
Hours of operation
Days of operation
Credit card acceptance
financing availability
Credibility
Reputation
Efficiency
Quality
Service
Selection
Price
Upgrade opportunities
Referral program
Spying
Testimonials
Extra value
Adopting a noble cause
Easy to do business with
Honest interest in people
Telephone demeanor
Passion and enthusiasm
Sensitivity
Patience
Flexibility
Generosity
Self-confidence
Neatness
Aggressiveness
Competitiveness
High energy
Speed
Focus